The Tourism Corporation Khyber-Pakhtunkhwa TCKP and Pakistan Army jointly took an appealing step for the promotion of tourism in Swat. The primary aim of Swat Festival is to restore the tourism sector and to give a message of peace to the entire world about Pakistan and its beautiful tourist sites.

The 4 days Swat Festival is being organised in the month of June every year in Kalam. The wide ground in the middle of thick forest has been prepared for this attractive event. A large number of tourist from all over the country arrive to join this festival.